Sports and Entertainment Marketing

Sports and Entertainment Marketing 

Courses Offered

Marketing Principles

Intro to Sports and Entertainment Marketing

Advanced Sports and Entertainment Marketing

Sports & Entertainment Marketing

The products and services offered to consumers and the impact of marketing on these products and services are examined. Topics will include: business fundamentals, product mix, product knowledge, product/service management, business regulations, interpersonal skills, selling, marketing-information management, economics, distribution, pricing, publicity/public relations, sales promotion, business risks, and organization skills as it relates to the sports and entertainment industry. This pathway culminates with an opportunity for students to take the MBA Research “A*S*K Marketing Concepts” end of pathway assessment or the NOCTI

“Marketing Education Manager Trainee” end of pathway assessment. Students may earn a credentialing certificate.

Career Opportunities

• Entrepreneurs
• Small Business Owners
• Presidents
• Chief Executive Officers
• Proprietors
• Financial Manager
• Franchisees
• Independent X’s (e.g., distributor)
• Customer Service Representatives
• Management Analyst
• Administrative Support Representatives (e.g., human resources, clerical, finance, technical)
• Business to Business Salesperson

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